EMEA Senior Manager — Digital Customer Solutions
Knauf Insulation · Visé, Belgium
Driving customer-facing digital products across EMEA, from portfolio direction and requirements through market activation, adoption, KPIs, and continuous improvement.
Executive résumé
Digital customer solutions, platforms, and cross-market transformation.
10+ years across building materials, industrial B2B, digital marketing, customer experience, and operations—with a current EMEA leadership remit.
Profile
I translate strategic priorities and customer pain points into scalable digital products, market rollouts, adoption frameworks, and measurable operating systems.
Experience
EMEA Digital Customer Interaction Lead
Knauf Insulation · Visé, Belgium
Led the regional DCI agenda, connected market needs to global priorities, governed local and legacy initiatives, supported rollouts and change, and strengthened portfolio and budget transparency.
Digital Marketing Manager / Specialist EMEA
Donaldson · Leuven, Belgium
Led industrial B2B digital marketing execution across search, web, paid campaigns, content, email, automation, analytics, dashboards, and journey improvement.
Freelance Digital Marketing Specialist
Target UP · Belgium
Advised clients on go-to-market strategy, content journeys, digital visibility, SEO/SEM, email, social media, customer experience, and measurement.
Earlier Customer, Training & Operations Leadership
Belgium · Bolivia · Gabon · Cameroon
Built the customer and operational foundation through training, after-sales support, content, service improvement, operations, reporting, budgeting, and team leadership.
Education & credentials
- MSc, Digital Business & AI — Atlantic Technological University, 2025
- Postgraduate Program, Digital Marketing — Purdue University, 2022
- Professional Bachelor, Business Management — Marketing — UC Leuven-Limburg, 2021
- Graduate and Higher Diplomas, Business Management / Strategic Marketing — ABE UK
- Digital Transformation Specialist · Machine Learning for Marketing · Google Ads · Analytics training · Digital & Social Selling
Languages
English — fluent / first language · French — B2 · Spanish — A2 · Dutch — A1