Portfolio projects

Selected Work

A collection of digital transformation, customer experience, growth, product, and service-design initiatives. Each project is presented as a business case: the challenge, leadership role, decision system, and value created.

Business cases, not a gallery of screens.

ChallengeRoleContextResult

Customer experience / Product

Scaling digital customer solutions across EMEA

Create useful product-discovery tools, technical calculators, dealer journeys, portals, and customer interactions that can scale without losing local relevance.

Role: Digital Customer Solutions Lead
Industry / type: Building materials / Industrial B2B

Headline resultOne scalable portfolio direction for diverse EMEA markets

Customer experienceProduct and UXDigital strategy

Transformation / Operating model

From fragmented initiatives to a governed regional agenda

Connect local customer and market needs with global priorities, investment choices, rollout plans, ownership, and capability support.

Role: Regional Digital Transformation Lead
Industry / type: Cross-market portfolio transformation

Headline resultClearer prioritisation, ownership, and regional-global transparency

TransformationDigital strategyData and technology

Growth / Performance

Turning digital signals into better commercial decisions

Bring search, content, campaigns, automation, journeys, dashboards, and reporting together so channel activity supports end-to-end customer value.

Role: EMEA Digital Growth Lead
Industry / type: Industrial B2B / Digital growth

Headline resultDecision-ready performance visibility across the customer journey

GrowthCustomer experienceData and technology

Active and confidential work is summarized at an executive level. Sensitive budgets, customer data, architecture, and internal performance figures are intentionally excluded.

Relevant experience

Have a mandate with similar complexity?

I can share the leadership context and decision logic appropriate to a serious conversation.

Discuss the mandate